Employer branding is evolving fast, and it is no longer just about attraction. It is about retention, employee experience, and building trust through storytelling and data.

In this episode of Employer Branding Unfiltered, John Graham speaks with Amit Parmar, CEO of Clickify, about the changing landscape of HR and employer branding. They dive into the importance of storytelling, the role of AI and data-driven insights, and the growing need for transparency and mental health support in today’s workplace.

This conversation examines the challenges and opportunities for leaders in EB and HR, emphasizing the importance of authenticity and human connection, even in an increasingly AI-powered world.

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🎧 Chapters:

00:00 Introduction to Employer Branding and Talent Transformation

02:45 The Importance of Storytelling in Employer Branding

05:40 Employer Branding: Opportunities for Improvement

09:01 Data-Driven Insights for Effective Employer Branding

11:50 The Role of HR in Balancing Management and Employee Needs

14:42 Cultural Shifts and Data Utilization in HR

18:04 Differentiating Storytelling in a Saturated Market

20:53 Engagement and Conversion: The Holy Grail of Employer Branding

23:43 AI in Employer Branding: Opportunities and Challenges

32:21 Navigating Employer Branding in the Age of AI

34:54 The Importance of Differentiation in Content Creation

36:58 Trust Issues in AI-Generated Content

39:06 The Impact of Language on Inclusivity

39:46 The Future of Recruitment and AI Integration

42:57 Evolving from Employer Branding to Employee Experience

46:23 The Role of Government in AI Regulation

50:35 Investing in Talent Acquisition for the Future

56:17 The Critical Need for Mental Health and Wellness

59:46 The Human Element in HR and Employer Branding