Are you doing all the things on social media and still wondering why it’s not bringing in clients?

👉 Posting every day
 👉 Sharing in Facebook groups
 👉 Boosting random posts
 👉 Following influencer marketing advice…
 ...but still hearing crickets?

In this episode of Hometown Advantage, I’m breaking down 4 content strategy shifts every local business owner needs to make if they actually want social media to work for their business.

These are the exact shifts I help my ad clients make so they can:
 ✅ Simplify their content plan
 ✅ Get off the hamster wheel of “just stay consistent”
 ✅ Start booking more local clients and customers from their Instagram and Facebook

Whether you're a local salon owner, dog trainer, esthetician, boutique owner, or service provider—this episode will help you ditch the random posting and start showing up with clarity, confidence, and a plan that actually converts.

🧠 You'll learn how to:

1. Build a digital storefront that turns scrollers into buyers
2. Focus on resonance over frequency (hint: you don’t need to post daily)
3. Replace the “stay consistent” pressure with a plan that fits your life
4. Understand why posting without a strategy is costing you more than you think

💡 This episode is a must-listen if you’ve been wondering, “Why isn’t this working?”

Want the done-for-you version of this strategy?
 🎯 Join the Local Content Club here:
https://nicoleeldridge.thrivecart.com/localcontentclub/

Inside, you’ll get:
 💬 10 done-for-you post prompts every month
 🎥 Quick monthly strategy video
 📝 Organic content training vault
 🔍 Profile audit + feedback from me
 ✅ A real plan that fits your life, saves you time, and actually grows your business

👉 Lock in the founding member pricing of $47/month before it goes up to $77 in August.

RESOURCES & LINKS

🛒 Join Local Content Club:
 https://nicoleeldridge.thrivecart.com/localcontentclub/
📲 Follow me on Instagram: @nicoleeldridgeads
✉️ DM “Club” and I’ll send you the link