From Referrals to Multiple Clinics: How Ads + Automations Fueled Dr. Maddie Roth’s Growth

Today I’m joined by the amazing Dr. Maddie Roth—pelvic floor physical therapist, multi-location clinic owner, and self-proclaimed Automation Queen (the perfect match to me being the Ads Queen 😉).

Maddie shares how she went from struggling to get referrals as a cash-pay PT to scaling her practice into multiple clinics across Michigan—with the help of Facebook ads and a powerful follow-up system.

We dive into:

• How desperation led her to learn ads (and why her very first ad changed everything)
• The exact automations her clinics use to nurture leads, re-engage past clients, and book more patients
• Why follow-up doesn’t have to feel like “bugging people” and how persistence pays off
• Creative ways she’s turned slow seasons into consistent growth with offers and reactivation campaigns

If you’re running ads but don’t have a systemized follow-up in place, this conversation is a game-changer. And the best part? Maddie offers exclusive support inside Hometown Advantage to help you implement these same automations in your own business.