Ep 8: The Low-Down on Retargeting Ads
Update: 2025-05-05
Description
🎙️ Are you wasting money by missing the most powerful type of Facebook ads? In this episode of Hometown Advantage, I break down retargeting ads - the secret weapon that turns social media scrollers into actual customers for your local business.
You'll discover:
- Why running a single ad or boosting posts doesn't work anymore (and what does)
- The difference between cold and warm audiences (and why you need strategies for both)
- How to set up custom audiences and Facebook pixel tracking (simpler than you think!)
- The exact types of content that convert best for retargeting campaigns
- My "touchpoint machine" strategy that keeps you top-of-mind with potential customers
Whether you're new to ads or have tried them without success, this episode reveals how to create a self-sustaining marketing cycle that consistently brings in new customers without posting every day.
🔥 LIMITED TIME OFFER: $300 OFF Hometown Advantage for the month of May! Learn my complete local ads system including retargeting.
💡 Resources mentioned:
- Facebook Ad Intensive (2-hour 1:1 session): Only 3 spots left in June! https://link.fgfunnels.com/widget/booking/lFlnJZIc7oyzv9lfkTJb
- Hometown Advantage 3-Month Program: https://hello.nicoleeldridgemedia.com/300
- Instagram: www.instagram.com/nicoleeldridge_ads
- Email: nicole@nicoleeldridgemedia.com
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