In this episode of The ChangeOver Podcast, host Greg Linnemanstons sits down with Kyle Jepson, HubSpot’s first-ever Evangelist, to explore how brand evangelism can fuel growth in industrial markets. Kyle shares insights on fostering authentic advocacy among employees and customers, emphasizing that true evangelists can't be hired — they must be cultivated and nurtured within your culture.

Episode Highlights:

Kyle’s Journey to Brand Evangelism (2:3-4:53 )

• From HubSpot support rep to Academy professor to Evangelist
• How pandemic-era content creation sparked a movement
• Building an organic community of HubSpot admins

The role of an evangelist (4:55-6:11 )

• Creating excitement about product features and updates
• Engaging with both super-fans and potential churners
• Building bridges between product teams and users

Growing vs. hiring evangelists (16:12-21:01 )

• Why authenticity matters more than influence
• The importance of growing evangelists within your culture
• Finding natural enthusiasm in frontline employees

Fostering an evangelism culture (24:04-32:37 )

• Encouraging employees to share their genuine excitement

• Creating safe spaces for authentic brand advocacy
• How leadership can support organic evangelism

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• Website: weidert.com/changeoverpodcast

Connect with our host and guest:

• Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/
• Kyle Jepson: https://www.linkedin.com/in/kyleanthonyjepson/

Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing innovation curve.