In this mini-episode of The ChangeOver Podcast, HubSpot Evangelist Kyle Jepson reveals intriguing findings from his recent crowd-sourced experiment comparing website SEO performance with AI search visibility.

The results suggest an unexpected inverse relationship between traditional SEO success and AI platform visibility.

Episode Highlights:

The Experiment Setup (3:03-3:29 ):

• Introduction to HubSpot's Website Grader and AI Search Grader tools
• How the community participated in data collection
• The goals behind comparing SEO and AI visibility scores

Key Findings (3:29-5:29 ):

• The surprising inverse relationship between SEO and AI scores
• Why technically perfect websites might underperform in AI search
• How AI platforms "read" content differently than search engines

Content Strategy Implications (5:29-7:19 ):

• Balancing technical SEO with AI-friendly content
• The importance of addressing specific questions
• Why contextual relevance matters more to AI than technical optimization

Mentions:

• HubSpot’s Website Grader: https://website.grader.com/
• HubSpot’s AI Visibility Grader: https://www.hubspot.com/ai-search-grader

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• Website: weidert.com/changeoverpodcast

Connect with our host and guest:

• Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/
• Kyle Jepson: https://www.linkedin.com/in/kyleanthonyjepson/

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