INTRO:

Is podcasting worth it for B2B companies? After launching and running The ChangeOver, we’ve learned a lot about what works, what doesn’t, and how to make a podcast fuel your entire marketing content strategy. In this episode, Greg and Kelly share the insights and unexpected lessons they’ve gained from the show, including:

• How podcasting can replace lost organic traffic and drive brand visibility
• Why thought leadership needs real people, not AI-driven content
• The strategy behind getting internal buy-in from leadership and SMEs
• Why a podcast is more than just another marketing channel
• How client engagement became one of the biggest unexpected wins

EPISODE HIGHLIGHTS:

• How AI and organic shifts pushed us to invest in thought leadership (02:06 )
• The importance of humanizing thought leadership (04:22 )
• Hidden efficiencies – like creating 25+ content pieces per episode (11:55 )
• Unexpected impact: using episodes to validate and reinforce client strategies (15:18 )
• Who listens to B2B podcasts, and why they’re a valuable engagement channel (24:42 )
• What we measure to track success (30:33 )

CONNECT WITH US:

• LinkedIn: linkedin.com/company/weidert-group/
• Instagram: instagram.com/weidertgroup/
• Facebook: facebook.com/weidertgroup
• X: x.com/WeidertGroup
• YouTube: youtube.com/@Weidert
• Website: weidert.com/changeoverpodcast

CONNECT WITH OUR HOST AND GUEST:

• Greg Linnemanstons: https://www.linkedin.com/in/greglinnemanstons/
• Kelly Wilhelme: https://www.linkedin.com/in/kellywilhelme/

Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing innovation curve.