INTRO:

In 2001, Andy Crestodina built websites. Today, he’s reshaping how industrial marketers approach content.

Join Jo Phillip’s conversation with the Orbit Media Studios co-founder and author of Content Chemistry as he dismantles conventional wisdom about digital marketing’s evolution. Andy delivers practical frameworks backed by two decades of data and experience, revealing which strategies have survived the algorithmic evolution — and which new approaches are poised to dominate in a landscape that’s increasingly AI-driven but still fundamentally human.

EPISODE HIGHLIGHTS:

• (00:04:49 ) The evolution of content marketing from 2001 to today
• (00:08:22 ) Why bottom-of-funnel content should be your first priority
• (00:12:51 ) Creating content that AI can’t replicate: original research and thought leadership
• (00:13:39 ) Conducting original research on a shoestring budget
• (00:18:43 ) Why visits aren’t as important as views in today’s landscape
• (00:21:48 ) Making your website “AI-ready” for the age of agentic AI
• (00:25:56 ) How to approach measurement when attribution is becoming more difficult

Spoiler alert: This conversation was so good, we’re turning it into not one, but two episodes! Stay tuned for part 2 coming soon.

CONNECT WITH THE HOST AND GUEST:

• Jo Phillip: https://www.linkedin.com/in/jo-phillip-writer/
• Andy Crestodina: https://www.linkedin.com/in/andycrestodina/

CONNECT WITH WEIDERT GROUP:

• LinkedIn: linkedin.com/company/weidert-group/
• Instagram: instagram.com/weidertgroup/
• Facebook: facebook.com/weidertgroup
• X: x.com/WeidertGroup
• YouTube: youtube.com/@Weidert
• Website: weidert.com/changeoverpodcast

Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing and sales innovation curve.