Ep-2 Gaurav Gupta: What People Really Want When They Buy Fashion
Update: 2021-05-13
Description
The couturier of ballroom dresses and fantastical gowns who creates glamour and sensuality with his clothes talks of fashion as a tool to ignite sex appeal, beauty and confidence in the lives of consumers. Addressing the real reason behind people seeking clothes made of fluid fabrics that cascade like liquid, sexy-lacy bridal creations or smart menswear that conveys a certain aesthetic, Gupta talks of the contemporary consumer’s psyche. Chiming in, into the conversation is Rasika Wakalkar, the founder of multi-designer space Studio Rudraksh in Pune, who speaks about ironing out customer confusions, addressing vanity, worth and comfort.
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