Shefalee Vasudev speaks with mother-son duo, Anita and Yash Dongre, who are at the helm of one of India’s most successful fashion businesses, The House of Anita Dongre. Talking points include the 25 years old company’s family to firm transition, its commercial success rooted in empathy and a sharp reading of customer preferences, spread across a robust portfolio of daily wear to bridal labels. Yash Dongre, credited for taking the brand to a global audience as its business head speaks about building store experience and customer connection, besides the motivation behind joining his family business. The talk also includes notes from an Anita Dongre bride, who joins the episode to share her buying experience. 

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