Episode 9: Why Silver is Having a Golden Moment

This episode of Shop Talk offers insights from two jewellery mavericks—Tarang Arora, creative director, Amrapali Jewels and Bhavya Ramesh, founder of her eponymous brand—on the qualities that make silver a leader in the contemporary jewellery market. A second generation jeweller, Tarang credits the metal’s malleability, affordability and viability for design innovation that in turn adds to sales, as well as its popularity that extends from making a statement on social media to being a destination wedding favourite. Meanwhile, Bhavya shares her thoughts on why silver speaks to consumers across markets and why it is the metal of choice for her bold designs that are framed by ideas of diversity. Tune in!    

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