Ep-7 JJ Valaya: Why Indian Couture Will Always Be In Style
Update: 2021-06-17
Description
JJ Valaya, one of India’s senior most couturiers is known to celebrate maximalism in his opulent and detailed lehngas and sherwanis, while his journey of over three decades mirrors the growth and evolution of Indian fashion itself. In the latest episode of Shop Talk, Valaya offers insight on his design process that includes the layering of intricately detailed embroideries, as he explains that ‘timelessness’ will always be an innate part of his craft. The couturier further argues that though the pandemic may have shrunk the Indian wedding market, the sartorial extravaganza will remain intact.
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