Is it possible to show vulnerability in your business authentically or is it just a savvy marketing tactic peddled by the mainstream to unconsciously persuade people to buy from you? 

Vulnerability in marketing seems to be a hot trend.  An inauthentic tactic used to sell you on 7-figure, rags-to-riches secrets so you’ll believe there’s a chance it can happen to you, too.  Unfortunately, stories like these are usually nothing more than a psychological ploy to sell-out programs and convert you into a paying client.

If vulnerability is the key to building deep resonance with your audience, how can you do it authentically? 

In this episode, I share: 

• 5 ways you can express authentic vulnerability in your content


• The value of authentic vulnerability in your content marketing and how it helps build deeper resonance with the people you want to serve


• The golden rule of authentic vulnerability 


• How to be vulnerable online as an introvert without broadcasting your private life on the internet


• 4 questions to help you discern which stories to share and which ones to pass on. 

Links and resources mentioned in the show: 

• The Power of Vulnerability audiobook by Dr Brené Brown


• How my daughter's ASD diagnosis is helping me live and embrace an unconventional and fully authentic life 

If you have a question or would like to share your top insights from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to https://kristabauer.com/podcast for a copy of the show's transcript and to get the links and resources mentioned in the show.

Enjoy the show!

Blessings, K.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kristabauer.substack.com