Ep 21: The four principles of heart-centred selling

Update: 2021-10-13

Description

Have you ever wondered how you can bring more heart into your marketing or how you can bring more of a heart-centred philosophy into selling your offers so that it doesn't feel gross to market your services? If you hate selling and marketing feels like a nasty, manipulative business task that you have no choice but to do, then episode 21 is for you.

In today's episode, I share:

What heart-centred selling is and how it differs from the loud mainstream approach that's out there.

My answer to the question: is it possible to follow a heart-centred selling approach and still make sales?

The 4 principles of heart-centred selling and why using mainstream tactics like fear, false urgency and FOMO erodes trust and can damage your client relationships before they start.

Links and resources mentioned in the show:

You don't hate selling, you hate being inauthentic podcast, episode 7.

Dani Gardner's: Create a Tiny Course

Marketing Beyond the Lizard Brain (Krista Bauer)

Lizard Brain Marketing (George Kao)

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to kristabauer.com/podcast for more tips and resources.

Enjoy the show!

Blessings, K.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kristabauer.substack.com