Ep 35: Growth hacking their way to 30k new users per day on the #2 Health app in the iOS store
For the full audio interview, transcript, show notes, photos and more visit: https://nomadpodcast.com/ep-35-darius-moravcik/
Darius Moravcik is Head of Growth for Reflectly, a popular journaling mobile app. Learn the ingenious strategy he’s implemented for accelerating their customer acquisition.
What would 20-30k new users per day mean to your business? Darius has implemented a brilliant strategy for customer acquisition that involves soliciting user-generated ad content and using empirical data to guide ad deployments across a variety of channels and segments. In this interview, Darius shares the details on how he’s added over 4 million new users in a year since joining Reflectly, his philosophy of A/B testing, thoughts on a new exciting channel he’s discovered and his life as a digital nomad. Enjoy!