Ep 43 Using Workshops and Live Events to Successfully Market Your Coaching Business
Description
When it comes to building trust, getting to know your audience, and boosting sales, it's hard to beat the power of a great live event. Events like workshops and presentations are an amazing way to connect with your people, share a taste of what you do, and promote your work as a coach.
In this episode, I'm sharing my best tips around leveraging live events to market and scale your coaching business. We'll talk about:
- How you can use these events to build trust with potential clients
- The process I use for strategically selecting relevant event topics
- How to structure presentations for maximum connection and conversions
We also explore the balance between free and paid workshops, the advantages of online events, and the necessity of incorporating these strategies into a broader marketing funnel for sustainable business growth.
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