If you’re like most coaches, you’ve probably said this at some point:

“I want to build a course… but I don’t know what to build. What if I pick the wrong idea?”

That uncertainty can stall you out before you even get started. And with fall — one of the BEST times of year to launch a course — just around the corner, you don’t want to stay stuck in idea overwhelm.

In this episode, I’m walking you through 5 clear, actionable strategies to finally nail your course idea — so you’re excited to build it AND your clients are excited to buy it.

Here’s what we cover:

• The one question that helps you pinpoint your client’s most urgent problem.


• How to mine your own story to create a powerful course framework.


• Simple ways to poll your audience and gather the actual language they use to describe the real problem they are struggling with.


• The key to meeting your clients exactly where they are (and not where you wish they were).


• How to craft a course title and hook that makes your offer feel like a no-brainer.

And if you want help building your course — from idea all the way to ready-to-sell program — that’s exactly what we do inside Coaching Course Creator. CCC is open for enrollment right now and is perfectly timed to have your course ready to launch this fall.

💡 Learn more and join us here: https://www.wendymccallum.com/ccc

Helpful links:

• Coaching Course Creator: https://www.wendymccallum.com/ccc


• Coaching Edge Workshop Series Info + All-Access Pass: https://www.wendymccallum.com/workshop


• Next Business Building Bootcamp Open House: https://www.wendymccallum.com/bbb


• Connect with me on Instagram: https://www.instagram.com/wendymccallumcoach


• Other free resources for coaches: https://www.wendymccallum.com/mini-offers-and-free-business-resources