Ep 53: Building a Coaching Lead Magnet That Grows and Builds Trust
Description
Build a Lead Magnet That Grows Your List and Builds Trust
Email lists aren’t growing the way they used to — and here’s why:
People are tired of junk, low-value opt-ins that deliver zero value.
In this episode, I walk you through how to build a high-impact freebie that doesn’t just grow your list — it builds real trust with the people you’re meant to help.
Here’s what we cover:
- The 4 things every high-converting opt-in or lead magnet must do in 2025
- Why video is your trust-building superpower (and how to use it well)
- A real coach case study: how Charlotta created a free 21-day video-based course that adds hundreds to her list monthly
- How to connect your freebie to your offer so it leads to real clients
- 20 lead magnet ideas you can create in one week or less
Whether you’re starting from scratch or refreshing an old opt-in, this episode will give you clear direction, smart strategy, and a nudge to actually get it done.
RESOURCES AND LINKS
👉 Learn more about the BBB (Business Building Bootcamp for Coaches) and JOIN us at the next Open House : www.wendymccallum.com/bbb
👉 Follow me on Instagram for more coaching tips: https://www.instagram.com/wendymccallumcoach/
🎟️ Also, check out the Coaching Edge Workshop Series for practical trainings on profitable lead magnets, offers, and more: https://www.wendymccallum.com/workshop
United States
