The coaching industry isn’t in freefall, but let’s be honest — the buying climate has changed.

People are taking longer to make decisions. Trust is harder to earn. And clients need more reassurance than ever before before committing their time, money, and energy to solving the problem you help with.

If you’ve been feeling this shift in your business, you’re not imagining it — and you’re not alone. The good news? Coaches who adapt now will be miles ahead in the months to come.

In this “State of the Union” episode, I’m sharing:

• The truth about the current trust + economic “recession” in the coaching industry


• Why I’ve doubled my free content this year (and what it’s already done for my business)


• How my new low-ticket Coaching Edge Workshop Series is meeting clients exactly where they are


• The 3 critical marketing shifts every coach needs to make right now


• 10 specific, actionable ideas you can implement immediately to keep growing in this climate

You’ll leave this episode with clarity on what’s happening in our industry and a concrete plan for how to keep attracting and enrolling clients — even in a slower, more skeptical market.

LINKS + RESOURCES

💬 Join me for the next BBB Open House — see inside my one-year business-building program for coaches and get your questions answered live. Reserve your spot here ➜  www.wendymccallum.com/bbb

📅 The Lead Magnet Lab - a 2 Hour Workshop — Oct 27/25 at noon ET. Nail your next freebie and create a detailed plan for how to build and market it. ONLY $27 but you MUST attend live (no replay.) Grab Your Spot ➜ https://www.wendymccallum.com/workshop

👉 Before You Launch Your Coaching Business Checklist (FREE): https://www.wendymccallum.com/launch-fundamentals-checklist