Ep. 139: Is Your Online Booking Process Losing You Potential Clients?
Description
https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the good and the bad of trying to book a basic beauty service (online) while on a recent trip to Melbourne, Victoria, and spoiler alert, there was a lot of bad.
Lauren searched for, and found, 5 different Salons and attempted to book a service online with each of them, and for the most part she found the process frustrating and/or a complete waste of her time.
Is Your Online Booking Process Losing You Potential Clients?
• "I was struck by how hard it was to book in with 4-of-the-5 Salons online." ~ (03:30 ).
• "It was all too hard, so I just gave up." ~ (07:50 ).
• "People want easy! They don't want to put in extra effort just to book in with you." ~ (10:15 ).
• "I love it when I book online with a business that has streamlined processes (and payment options)." ~ (12:45 ).
• "Avoid potentially confusing and/or lingo-heavy service names on your online booking system." ~ (14:00 ).
• "Ask someone outside of the beauty industry to test your booking process for you and to give you feedback (good, bad, and otherwise)." ~ (16:15 ).
• "Your Booking Process should take 2-3 minutes without confusing, and the payment options should be as simple and as convenient as possible." ~ (18:00 ).
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Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
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