Ep. 153: The Real Cost of Discounting (and What To Do Instead).
Update: 2025-08-14
Description
https://www.instagram.com/laurenlappin_
In this week's episode Lauren discusses the real cost of discounting in your Business, and what to do instead.
The Impact of Constant Discounting on Your Business:
- Erodes Your Brand Value.
- Discounts attract bargain hunters, not loyal Clients. (03:00 ).
- Discounting can damage the perceived value of your services — Clients and potential Clients may start to question your pricing across the board, you run the risk of being perceived as cheap or non-premium. (04:30 ).
- Regular discounts (aimed at attracting new Clients) may start to annoy your most loyal OG Clients. (05:30 ).
- Regular discounting eats into your profit margin. Do the math before discounting, and ask yourself, can you really afford to discount? (06:30 ).
What To Do Instead of Discounting:
- Content Planning and Creation. The better your Content, the more your Business will grow into the future. (09:00 ).
- Training for yourself and/or training for your Team. (10:30 ).
- Utilise Models to grow your Business. (12:00 ).
- Contact former Clients and/or Clients you haven't seen a while and check in with them. (13:00 ).
- Get up-to-date or even ahead on your admin work. (14:30 ).
- Learn to be OK with a little bit of white space in your schedule. (15:00 )
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Lauren on Instagram: https://www.instagram.com/laurenlappin_
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This Episode was Recorded and Produced by Josh Liston at JCAL Media Group.
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