Ep. 141: How to Stay Consistent with Your Salon Socials (even when you're busy AF).
Description
Salon Goals: https://laurenlappin.com.au/salon-goals
In this week's episode Lauren discusses how you can stay consistent and effective with your Salon Socials, even when you're busy AF.
• How consistent social media marketing was crucial in Lauren growing multiple successful beauty businesses since 2014. (02:45 ).
• Getting to 5,000 Followers. (09:30 ).
• Don't put Content Creation last on your To-do list. (12:00 ).
• Put a time limit on your Content Creation block for the week. (14:00 ).
• We want Customers, not just Followers. (16:00 ).
• Staying consistent is paramount to your success. (19:00 ).
• Test and refine a weekly posting structure.
An example plug & play posting framework from Lauren. (21:00 ).
- Monday: Educational post.
- Tuesday: Showcase a transformation or a Before & After.
- Wednesday: Post a Client testimonial or review.
- Thursday: Personal connection post.
- Friday: Bust a myth or share a useful clarification.
• Batch your content creation. (28:30 ).
• Use your Notes app. (29:15 ).
• Focus on the right metrics. (30:45 ).
• We want Local High-trust Followers. (31:30 ).
• Content Creation in the age of AI. (32:45 ).
• The InShot app for video editing. (35:00 ).
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Rate and Review the Show in Apple: https://podcasts.apple.com/au/podcast/the-lash-business-lounge/id1609510128
Rate the Show in Spotify: https://open.spotify.com/show/0xvJ8MNZM9cbjYBGcMDtb8?si=b23764e4d0ed4b59
Lauren on Instagram: https://www.instagram.com/laurenlappin_
Allure's Instagram: https://www.instagram.com/allure_lashbeautybar
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This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com
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This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'.
Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index=24
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