Ep. 39 Strategic Growth: the power of brand collaborations
Description
What goes into creating moments that leave a lasting impression?
From engineering to consultancy, and now leading partnerships for the Growth team at Revolut, Deborah Wajsbrot shares her experience and how she’s been driving impact.
She also provides an exclusive look into Revolut’s approach to partnerships and how to measure a successful collaboration.
In this episode, Alex and Deborah discuss:
- Her role on the Growth team that overlaps with Business Development
- Revolut’s approach to creating partnerships
- What Deborah loves about striving to create impact while testing and learning
- From the NBA to multiple airports in Europe, what goes into selecting the right partners
- How to measure success after forming partnerships
- The importance of adapting a global perspective to a local level
- Challenges when negotiating deals for high-stakes collaborations
- Why Revolut has leaned into sports and entertainment activations
- How partnerships will uplift the Revolut brand to reach the next goal of 100 million global customers
- Deborah’s biggest learnings and career advice for those looking to join a similar field
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