In this impactful episode Brad sits down with Branding expert and author of Personal Branding at Work Ari Weinstein to talk about the power of content creation and how to get started if you’re a young professional. Highlights from this episode include: 

• Ari talks about his own career journey and how his past in graphic arts helped him become a branding expert. 

  
  



• Ari discusses what his definition of a personal brand is and what he feels are the most important steps for young people to start building their own. 

  
  



• Despite high social media usage, many young people are intimidated with the idea of creating their own content. Ari talks about what could be a good first step to dip a toe in the water.

  
  



• Students and new graduates often lack experience, he talks about how creating content could help build relevant skills toward people’s future careers. 

  
  



• Ari discusses How young adults determine what type of content to create or what platforms to use

  
  



• What suggestions can Ari provide about how to ensure that what you create stays consistent with the brand you’re looking to create and resonates with your target audience. 

  
  



• What is the best piece of career advice Ari could pass along to this next generation.

  
  

Guest Info:

Ari Weinstein is an award-winning career development coach who guides clients to make great impressions on people who matter to them. Author of Personal Branding at Work, Ari partners with professionals in diverse fields to strengthen their brands, teaching them how to communicate better and network for career success. When he’s not coaching, writing, or teaching Ari enjoys creating digital art and graphics. He loves outdoor photography and hiking near his home in New York’s Hudson Valley and when traveling to meet clients anywhere in the world. 

LinkedIn: https://www.linkedin.com/in/ariweinstein/ 

Website: ariw.com 

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