Episode 56: A Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey
Description
In this episode, Nancy’s mentor, Chip Carey, shares his top tips from his 40+ year career in marketing and public relations. Find out why it is important to treat your hometown paper well, how to build relationships with reporters and journalists, and the benefits of telling a visual story and making it easy for the media to share those visuals. The most impactful tip for your career: don’t be afraid of change. Stay on top of changing technologies. Don’t be afraid to change how your brand is perceived. The ability to adapt and change will help you stay in touch with your audience. Speaking of audience, make sure you know who your customer is, so you don’t waste time and money targeting the wrong people. All this and so much more as Nancy and Chip reminisce and share special stories from their work together.
00:00 Introducing Guest: Chip Carey
01:52 Introduction to the PR Maven Podcast
02:53 How a Love of Photography Led Chip to PR
07:32 How To Build Strong Relationships With Reporters and Journalists
14:15 A Lesson of Making a Story Visual
16:31 Why Social Media Shouldn’t Fall Under PR
21:34 Chip’s Time at Sugarloaf and Jackson Hole
29:17 The Battles Between Sugarloaf and Sunday River
39:32 The Legend of Paul Schipper
50:27 The Importance of Events in Attracting Media Attention
55:31 Being a Student of the Game
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