Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208
Description
As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results.
00:00 Introduction to the PR Maven ® Podcast
01:33 Introducing Guest: Jody Fisher
03:45 A Career Shift From Radio to PR
08:00 How To Think Like a Reporter
16:48 Preparing for Media Interviews
23:39 Why the Press Release Is Not Dead
27:16 How Press Releases Can Be Repurposed for Content Marketing
30:22 The Importance of Video
34:18 Helpful Resources
Nancy’s Episode on The PR Podcast: https://podcasts.apple.com/us/podcast/93-nancy-marshall-the-pr-maven-on-building-a-personal-brand/id1528904589?i=1000575350537
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About Jody
Jody Fisher started his career as a radio reporter in the world’s biggest media market, New York City. Working in newsrooms and on the air, he came to understand why stories get coverage and why others don’t.
In his 25-year career as a PR leader, he has worked with New York-based clients that include the Intrepid Sea, Air &
United States
