How to Start Your Personal Brand, With Kit Huffman - Episode 190
Description
How do you build a personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and the steps she uses with her clients. Kit explains what personal branding is, how to identify a goal for building a personal brand and talks about how networking will give your brand a boost, sharing tips on how to network. In addition, Kit shares how she built her own personal brand, and how that fits into an overall marketing strategy.
00:00 Introduction to the PR Maven ® Podcast
01:33 Introducing Guest: Kit Huffman
02:59 Why Kit Went to Business School
09:00 Definition of Personal Brand
11:24 Identifying Your Personal Branding Goal
17:18 Why You Need a LinkedIn About Section
19:33 The Importance of Networking to Personal Branding
26:09 Personal Branding Steps
30:25 How Kit Built Her Own Personal Brand
32:28 Personal Branding in an Overall Marketing Strategy
36:38 Helpful Resources
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About Kit
As a seasoned executive ghostwriter and communications consultant, Kit Huffman leverages years of experience ranging from writing with Fortune 500 c-suite executives, billion-dollar brands and prominent startups. As a result, clients have turned to her to help navigate joining culturally sensitive conversations, celebrating venture capital funding rounds, announcing company layoffs and sharing deeply personal stories.
After years of working as a personal branding strategist, Kit founded SENECA, an executive branding agency, that focuses on amplifying the voices of innovative business leaders. <sp