Episode 147: How Innovation, Sustainability and Employee Wellness Build a Brand, With Rob Tod
Description
Innovative products are not always immediately accepted by customers. This was the case for Allagash Brewing Company owner Rob Tod who explains his journey to success in this episode. After shifting customer tastes, Allagash was hit with another challenge – COVID-19. With seventy percent of their business coming from bars and restaurants, Allagash started to focus on employee wellness while riding out the COVID-19 storm. Rob also explains how supporting local grain farmers improved sustainability. Innovation, sustainability and focusing on employees comes together to build the brand and makes for great stories to share with the media.
00:00 Introduction to the PR Maven Podcast
01:21 Introducing Guest: Rob Tod
04:52 The Role Breweries Play in the Maine Brand
08:11 Breaking Into the Beer Industry
15:33 How Allagash Focused on Employee Wellness During COVID
24:31 The Process of Becoming a B Corp Business
38:42 The Role of Public Relations for Sharing Allagash’s Stories
40:45 Allagash Brewing’s Awards and Where to Buy
46:11 Helpful Resources
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