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Episode 009: Kristen Malkovich and Grant Grigorian

Episode 009: Kristen Malkovich and Grant Grigorian

Update: 2017-04-03

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In today’s episode we talk to each other: Kristen Malkovich and Grant Grigorian.

This week we discussed:
- This podcast, how it's made and why we're making it
- Deep dive into Account Based Analytics
- Marketing Qualified Account
- picking taget accounts
- Flipping the "flipped funnel" and ending up with funnel again.
- Account based attribution

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Episode 009: Kristen Malkovich and Grant Grigorian

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Episode 009: Kristen Malkovich and Grant Grigorian

Episode 009: Kristen Malkovich and Grant Grigorian

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