The Donuts Analogy to Explain The New Demand Waterfall by SiriusDecisions
Update: 2017-06-21
Description
This week's podcast is a bit different from the others - and it's accompanied by a long blog post that can found on our website http://octopus.builders/ or directly at this link:
http://octopus.builders/episodes/s02-e05-the-donuts-analogy-to-explain-the-new-demand-waterfall-by-siriusdecisions/
In this week's episode we're joined by Jeff Shearer (Nintex) to discuss the new Demand Waterfall Model by SiriusDecisions unveiled earlier this year.
We discuss:
- how to apply the analogy of selling donuts B2B to illustrate the new model
- how the new model is related to Account Based Marketing and how it's not
- how to think about starting to operationalize it.
http://octopus.builders/episodes/s02-e05-the-donuts-analogy-to-explain-the-new-demand-waterfall-by-siriusdecisions/
In this week's episode we're joined by Jeff Shearer (Nintex) to discuss the new Demand Waterfall Model by SiriusDecisions unveiled earlier this year.
We discuss:
- how to apply the analogy of selling donuts B2B to illustrate the new model
- how the new model is related to Account Based Marketing and how it's not
- how to think about starting to operationalize it.
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