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Jessica Cross, Head of Customer Lifecycle, AdRoll

Jessica Cross, Head of Customer Lifecycle, AdRoll

Update: 2017-05-26

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This week our guest is Jessica Cross, Head of Customer Lifecycle at AdRoll. We discuss:
- Artificial Intelligence and bots taking over marketing
- Attempts to automate the SDR role, either with bots or marketing automation
- Predictive content engines

As always, hosted by Kristen Malkovich and Grant Grigorian.

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Jessica Cross, Head of Customer Lifecycle, AdRoll

Jessica Cross, Head of Customer Lifecycle, AdRoll

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