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PART 2 of The Donuts Analogy to Explain the new Demand Waterfall by SiriusDecisions.

PART 2 of The Donuts Analogy to Explain the new Demand Waterfall by SiriusDecisions.

Update: 2017-12-01

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This is the PART 2 of the original "The Donuts Analogy to Explain The New Demand Waterfall by SiriusDecisions."

We talk to Terry Flaherty of SiriusDecisions and Jessica Cross of AdRoll and go deep into how to operationalize the waterfall, what are demand units, and lots of other related topics!

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PART 2 of The Donuts Analogy to Explain the new Demand Waterfall by SiriusDecisions.

PART 2 of The Donuts Analogy to Explain the new Demand Waterfall by SiriusDecisions.

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