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PART 2 of The Donuts Analogy to Explain the new Demand Waterfall by SiriusDecisions.

PART 2 of The Donuts Analogy to Explain the new Demand Waterfall by SiriusDecisions.

Update: 2017-12-01

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This is the PART 2 of the original "The Donuts Analogy to Explain The New Demand Waterfall by SiriusDecisions."

We talk to Terry Flaherty of SiriusDecisions and Jessica Cross of AdRoll and go deep into how to operationalize the waterfall, what are demand units, and lots of other related topics!

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In Channel

Dave Rigotti, VP of Marketing at Bizible (with guests)

Dave Rigotti, VP of Marketing at Bizible (with guests)

2018-05-0643:30

Megan Goetsch, Vice President, Revenue Operations at JW Player

Megan Goetsch, Vice President, Revenue Operations at JW Player

2018-04-2739:25

Josh Hill, Director of Lead Lifecycle Management at RingCentral

Josh Hill, Director of Lead Lifecycle Management at RingCentral

2018-04-2049:04

Maria Stopak, Go-to-Market Decision Support Team Lead and Architect at New Relic.

Maria Stopak, Go-to-Market Decision Support Team Lead and Architect at New Relic.

2018-04-1543:55

PART 2 of The Donuts Analogy to Explain the new Demand Waterfall by SiriusDecisions.

PART 2 of The Donuts Analogy to Explain the new Demand Waterfall by SiriusDecisions.

2017-12-0101:05:28

Damon Waldron, VP of Marketing at Protagonist

Damon Waldron, VP of Marketing at Protagonist

2017-07-2142:44

The Donuts Analogy to Explain The New Demand Waterfall by SiriusDecisions

The Donuts Analogy to Explain The New Demand Waterfall by SiriusDecisions

2017-06-2139:49

Kait Stich, Head of Marketing at DataFox

Kait Stich, Head of Marketing at DataFox

2017-06-0244:11

Jessica Cross, Head of Customer Lifecycle, AdRoll

Jessica Cross, Head of Customer Lifecycle, AdRoll

2017-05-2649:49

S02, E02: Inga Romanoff, CEO of Romanoff Consulting

S02, E02: Inga Romanoff, CEO of Romanoff Consulting

2017-05-1944:27

S02, E01: Caryl Mostacho (Perkuto) and Courtney McAra (Survey Monkey)

S02, E01: Caryl Mostacho (Perkuto) and Courtney McAra (Survey Monkey)

2017-05-1544:37

Episode 010: Adam New-Waterson, VP of Demand Generation, RevJet

Episode 010: Adam New-Waterson, VP of Demand Generation, RevJet

2017-04-0749:20

Episode 009: Kristen Malkovich and Grant Grigorian

Episode 009: Kristen Malkovich and Grant Grigorian

2017-04-0301:03:43

Episode 008: Glen Lipka, Head of Magic at Engagio

Episode 008: Glen Lipka, Head of Magic at Engagio

2017-03-2751:14

Episode 007: Caryl Mostacho, Senior Consultant at Perkuto

Episode 007: Caryl Mostacho, Senior Consultant at Perkuto

2017-03-1747:31

Episode 006: Courtney McAra, Sr. Marketing Operations Manager, SurveyMonkey

Episode 006: Courtney McAra, Sr. Marketing Operations Manager, SurveyMonkey

2017-03-1042:52

Episode 005: Jeff Shearer, Director of Marketing Automation, Nintex

Episode 005: Jeff Shearer, Director of Marketing Automation, Nintex

2017-03-0347:03

Episode 004: Eddie Morales, Director of Demand Generation, Elastic

Episode 004: Eddie Morales, Director of Demand Generation, Elastic

2017-02-2447:48

Episode 003: Kimi Heskett, Senior Manager, Marketing Operations at Duo Security

Episode 003: Kimi Heskett, Senior Manager, Marketing Operations at Duo Security

2017-02-1747:34

Episode 002: Jessica Cross, Customer Lifecycle at Adroll and Jeff Canada, Marketing Ops at Quantcast

Episode 002: Jessica Cross, Customer Lifecycle at Adroll and Jeff Canada, Marketing Ops at Quantcast

2017-02-1001:04:05

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PART 2 of The Donuts Analogy to Explain the new Demand Waterfall by SiriusDecisions.

PART 2 of The Donuts Analogy to Explain the new Demand Waterfall by SiriusDecisions.

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