Episode 1: From rags to reusables - a look at the evolution of how we make, market and talk about period products
Description
We've come a long way in a short time when it comes to period products. From homemade menstrual cloths and belts, to today's super comfortable and stylish period-proof underwear. From talking in hushed tones, if at all, about our 'time of the month', to openly discussing techniques for using menstrual cups with our friends. From a ban on the word 'period' in TV commercials, to break-through advertising depicting the realities 50 percent of the population face once a month.
In today's episode, Charli takes us on a whistle-stop tour of the last 50 years of period product marketing, looking some of the roadblocks faced by brands along the way, and ending up with a look into the latest trend in period care - reusables. Why are they so popular? Why are they needed? How are they made? Are they more expensive - for both the end user, but also for a business to manufacture.
This episode features insights from Preeti Murli, Founder of period care brand LUX, who shares her own challenges, successes and lessons learned from her sustainable business journey.
All the links, videos and graphs mentioned in this episode can be found in the accompanying article at https://weareearthcollective.com/from-rags-to-reusables-the-evolution-of-how-we-make-market-and-talk-about-period-products.
Connect with Charli by emailing easybeinggreenpodcast@gmail.com. For more, head to easybeinggreenpodcast.com or @theeasybeinggreenpodcast on Instagram.
United States
