Episode 3: Navigating paid social, with Phil Kiel, MD of Hello Earth UK
Description
Today’s conversation is with Phil Kiel, who is the UK managing director of Hello Earth - an eCommerce Digital Marketing Agency with a conscience.
I have known and worked with the awesome humans at Hello Earth since its inception and now, I’m so proud of the partnership that Earth Collective has with this forward-thinking agency, which trademarked the term USSP - Unique Sustainable Selling Point - to recognise just how important sustainability is to modern businesses.
Hello Earth walks its talk. It’s a B-Corp certified, net zero business, with a climate positive workforce that puts its impact strategy front and centre on its website.
Phil is an absolute guru in paid social and we covered a lot of ground in today’s episode, including…
What on earth was all that business with iOS14?
How to navigate Facebook audiences, especially now keywords like 'sustainability' have been removed from interest targeting.
The moral dilemma we all face when we see the likes of Patagonia boycotting Facebook advertising.
Dealing with imposter syndrome and running your own race.
And the question of the hour - should we ALL be using TikTok?
To connect with Phil and learn more about the Green Growth Project, head to https://www.greengrowthproject.com.
Click here and here to read the articles Phil mentions in the episode.
For more, head to easybeinggreenpodcast.com or @theeasybeinggreenpodcast on Instagram.
United States
