Episode 4: What is a B Corp and why should we care?
Description
Gousto. Hevea. Hello Earth Agency. Ecologi. Drop Bear Beer Co. Bared Footwear. Boody. Weleda. Onya. Maker’s Mark.
What do all these businesses have in common?
Along with more than 4,700 other businesses across 78 countries around the world, they are all B Corps. But what does that mean? What is a B Corp?
March is B Corp month, so what better opportunity to dig a little deeper into this initiative, and find out more about the ‘B’ logo that has been popping up on meal boxes, marketing agency websites, ecommerce product packaging, asset manager and financial planner email signatures, design studios, beauty brands and so much more over the last 15 years.
This podcast covers:
- What is a B Corp?
- How does a business become B Corp certified?
- What areas are measured by a B Corp certification?
- How often does a B Corp need to re-certify?
- Should your business apply for a B Corp certification?
- Should we be looking for B Corps when making purchasing decisions?
- What is B Corp Month?
Check out the "Good News" shop I mention here.
For more, head to easybeinggreenpodcast.com or @theeasybeinggreenpodcast on Instagram.
United States
