S2 Ep 4: How to communicate your impact, with Sophie Turton
Update: 2023-05-12
Description
In today's empowering and inspiring conversation is with award-winning NCTJ-qualified journalist and brand strategist Sophie Turton, from brand storytelling agency Electric Peach, we cover:
- How Electric Peach started and what challenges it is addressing.
- How to combat the fear of putting yourself out there if you are suffering from purpose-hushing.
- How a brand or business should go about communicating its purpose, or talking about its sustainability creds.
- How the marketing industry - particularly in agency land - can move the dial away from competitiveness (where there is only one winner) and towards collaboration (where we all win in some way), when it comes to the betterment of the planet.
- What gets Sophie out of bed in the morning and does she think there is such a thing as a truly sustainable business, yet?
Connect with Sophie on LinkedIn here (and here is the article I mentioned in the episode).
Follow us at @theeasybeinggreenpodcast and easybeinggreenpodcast.com.
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