Episode 10: HubSpot’s Product-Led Sales strategy: Layering outbound and inbound with David Barron
Update: 2023-06-14
Description
David Barron, Global Head of Sales at HubSpot, was recruited to join HubSpot in 2014, as their first sales hire, to monetize their customer relationship management (CRM) using a freemium model.
In this episode of the Unlocking Revenue podcast David shares advice on:
- How to establish a smooth sales + product feedback loop
- The best way to identify product-qualified leads
- HubSpot’s sales model and acquisition channels, and how they decide in which to invest
- How to outbound in a way that doesn’t feel spammy
- Tactics for boosting retention, velocity, and ACV
Read the main takeaways here: https://www.pocus.com/blog/product-led-sales-strategy-hubspot
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