Episode 12: Growth Product Management - Scaling B2B in PLG with Andrea Wang
Description
Andrea Wang is currently a partner at General Catalyst investing in and partnering with ambitious early-stage founders. She loves helping founders with product and GTM strategy, especially product-led growth. Previously, she built and led the product growth team at Amplitude, was very early at Lime, and led international expansion on the product team.
In this episode of Unlocking Revenue, we were excited to talk to Andrea about how to drive a product-led growth (PLG) motion from a product perspective, all while collaborating closely with sales, marketing, and the rest of the go-to-market function.
Tune in for:
Deep dive into growth product management (and how it differs from growth marketing)
Strategies for winning PLG buy-in
How to introduce a PLG motion into a sales-led company
Tips for building a robust growth feedback loop
Amplitude’s 6-step experimentation process
Written recap of episode highlights: https://www.pocus.com/blog/optimizing-growth-product-management-to-scale-your-b2b-motion-with-plg
United States
