Episode 11: Direct Mail for HVAC Businesses
Update: 2013-01-31
Description
In this episode we discuss direct mail and how to do it the proper way.
0:46 - Direct Mail History
1:52 - Create a list for Direct Mail
4:07 - Get the list from SRDS
4:52 - Cost of Direct Mail
5:37 - Create an offer
7:12 - A pile and B pile theory
9:55 - How to improve opening rate of mails
12:06 - Use of sequence in Direct Mail
14:16 - Direct mail for customer reactivation
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