Episode 6: Unique Selling Proposition for HVAC Businesses

Update: 2012-12-20

Description

In this episode we discuss the importance of a USP. Sick and tired of playing the price war, race to the bottom game? Get a USP.

0:25 - Overview of the topics

0:52 - What is a USP?

1:53 - What a USP is not

3:07 - Example of a dumb USP

3:31 - 3 Examples of successful USPs

3:49 - Example of successful USP by Dominos

5:03 - Example of successful USP by Fedex

5:57 - Example of successful USP by Bill Phillips

Comments

In Channel

Episode 20 : 2020 Pep Talk

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Episode 19: Google Search Trends in 2019 that affected the HVAC industry

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Episode 18: Using Holiday Promotions to Market Your HVAC Business

2013-03-26--:--

Episode 17: Consultative Selling for HVAC Business

2013-03-1908:29

Episode 16: Email Marketing for HVAC Businesses

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Episode 15: Advertising Waste Management for HVAC Businesses

2013-03-1112:26

Episode 14: Customer Referral Program Strategies for HVAC Businesses

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Episode 13: Pricing Strategies for HVAC Businesses

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Episode 12: Trade Shows For HVAC Businesses

2013-02-1319:42

Episode 11: Direct Mail for HVAC Businesses

2013-01-3123:16

Episode 10: Joint Venture with other Professionals and Businesses

2013-01-2118:17

Episode 9: Video Marketing for HVAC Businesses

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Episode 8: Market Leadership

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Episode 7: 2013 Pep Talk

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Episode 6: Unique Selling Proposition for HVAC Businesses

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Episode 5: Sales Training for HVAC Businesses

2012-12-1220:48

Episode 4: Social Media For HVAC Businesses

2012-12-0720:38

Episode 3: Lead Generation for HVAC Businesses

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Episode 2: Direct Marketing for HVAC websites

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Episode 1: Direct Marketing 101 for HVAC Businesses

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Episode 6: Unique Selling Proposition for HVAC Businesses

#box-pro-ellipsis-176735838908370{-webkit-line-clamp:2;}Episode 6: Unique Selling Proposition for HVAC Businesses

Episode 6: Unique Selling Proposition for HVAC Businesses

Nick Bielawski

Episode 6: Unique Selling Proposition for HVAC Businesses