Episode 2: Direct Marketing for HVAC websites
Description
This episode follows on from episode 1 where we discuss how to use direct marketing principles on your website. What elements are needed to generate the most conversions from your traffic. It's probably not what you like the look of or have been told by your marketing staff.
1:19 Have a clear headline
2:44 A clear call to action
3:20 "Above the fold"
3:57 Show me proof
4:32 The right time for a testimonial?
6:08 Developing trust
6:50 Graphics and branding
8:08 Your phone number is turning people away
9:54 One step, two step...
10:38 Make em an offer they can't refuse
12:02 Do this by midnight or else
12:54 Conversion reality
13:18 Recycling is good
14:22 Measuring profitability of follow up activities
15:15 Using opt-in forms
16:13 Use of pop-ups
17:25 Recycling traffic through social media sites
18:30 Stealth re-marketing
19:58 Testing your strategies
21:55 Tip of the week
United States
