Episode 12: Trade Shows For HVAC Businesses
Update: 2013-02-13
Description
In this episode we discuss trade shows. They can be huge waste of time and resources if not done properly. At their best, they can produce an avalanche of leads that will take weeks to follow up on. How do you position of booth and display for success?
1:06 - Trade Show Strategies
1:50 - Strategy 1: Create a mind map or funnel
2:30 - Strategy 2: Staff must understand strategies
2:49 - Presentation for trade shows
4:20 - Presentation: Image-based display vs. stock display
4:47 - Presentation: Storyboards
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