Episode 125: Aligning Gen Z with Corporate Culture: Insights from Len Silverman, Co-Founder Up to 11 Marketing
Description
In this episode of the Throttle Up Leadership Podcast, Dr. John Dentico hosts Len Silverman, a strategic marketing expert and author. They delve into the 2025 theme: The Future of Work: Meaning is the New Money. Len's extensive experience in B2C and B2B marketing, as well as his new book 'Mesh', which explores aligning Gen Z's personal brand with company culture, forms the core of this discussion. They discuss the importance of leadership clarity, employee journey mirroring the customer journey, and the significance of value alignment in the workplace. Additionally, they share insights on integrating work and personal life, learning from diverse age groups, and the evolving leadership landscape shaped by AI and Gen Z talent. This episode is a treasure trove of strategies for fostering a purpose-driven, innovative workplace where employees and leaders thrive.
00:00 Welcome to Throttle Up Leadership Podcast
01:27 Introducing Len Silverman: Marketing Expert and Author
03:41 Len's Early Life and Influences
05:21 The Employee Journey and Gen Z
09:23 The Big Three in Workforce Development
11:11 Mentorship and Training in the Modern Workplace
21:04 Aligning Personal Values with Company Culture
23:06 The Importance of Clarity and Integration
31:27 Final Thoughts and Reflections
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