In today’s episode, we break down why a clear sales process is the backbone of consistent sales results—and why most teams struggle without one. After 25 years working with thousands of salespeople, the message is clear: every salesperson operates differently, which makes your job as a leader harder… unless you anchor everyone to a simple, proven, repeatable sales process.

You’ll learn the five core steps of an effective sales process used successfully across countless construction, industrial, and trade-based organisations. You’ll also discover why involving your team in building the process is the secret to long-term buy-in and execution.

Key Takeaways:

• A consistent sales process creates certainty—for you, your team, and your customers.
• Five steps are all you need: Lead Gen → Meet & Greet → Quote → Close → Post-Sale.
• Involve your team to increase adoption, buy-in, and performance.
• Consistency beats talent when it comes to achieving scalable, predictable sales growth.
• Start NOW: Add a meeting to your calendar, involve your team, and map your first version.

Time Stamps:

0:00 Intro

1:17 Importance of a Sales Process

4:47 Lead Generation

5: 25 Meet and Greet

5:59 Quote

6:48 Closing Out The Deal

7:25 Post Sale or Key Account Management

8:30 Tips to Nail the Sales Process

9:32 Wrap-up

11:01 Call to Action

11:24 Outro

To learn more about our Coaching Program that is seriously growing our Customers sales: https://strongersalesteams.com/program/

To book a time to Meet with Ben directly: https://strongersalesteams.com/strategy/

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.