Black Friday has reshaped buying behaviour across both B2B and B2C sectors—customers have been warmed up to spend, influenced by weeks (and sometimes months) of heavy marketing, big discounts, and constant messaging that “now’s the time to buy.”

In this episode, you’ll find out why this creates a prime opportunity for businesses—even those who don’t run discounts—and how to make the most of elevated buyer intent to boost revenue quickly.

You’ll also walk away with three practical steps you and your team can put into action straight away to lift sales in the days and weeks after Black Friday, all without slashing prices, squeezing margins, or getting drawn into a race to the bottom.

Key Takeaways:

• Buyer intent is at its highest immediately after Black Friday.
• You don’t need to discount to benefit—target value-driven buyers.
• Focus on existing customers, lapsed customers, and new opportunities already in your funnel.
• Communicate fast and clearly—speed is essential.
• A simple shift in outreach can produce a significant and immediate Sales Growth lift.

Time Stamps:

0:00 Intro

0:35 Black Friday Sales

1:55 Pigging Back Off Black Friday

3:10 Piggy Back Off Without Discounting

5:12 3 Areas of customer Segments

7:30 Wrap Up

9:49 Outro

To learn more about our Coaching Program that is seriously growing our Customers sales: https://strongersalesteams.com/program/

To book a time to Meet with Ben directly: https://strongersalesteams.com/strategy/

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.