In today’s episode, we dive into the work of one of the biggest names in modern sales training—Tom Hopkins, the author of How to Master the Art of Selling. You’ll discover why persistence often outperforms raw talent, how a disciplined approach to questioning can completely shift your sales results, and how you can guide your team towards a mindset of ongoing improvement.

You’ll also leave with a straightforward framework you can start using straight away with your sales crew. Whether you’re heading up a large sales team or scaling a mid-sized construction or trade business, the insights in this episode will help you build stronger, more reliable sales performance—day in, day out, deal after deal.

Key Takeaways:

• Sales mastery is a learned skill—talent is a bonus, not a requirement.
• Persistence beats resistance—consistent effort outperforms natural ability.
• The best salespeople refine their craft every single day.
• Leaders should train teams to ask better questions, not memorise scripts.
• A 1% improvement each day leads to massive long-term Sales Growth.

Time Stamps:

 0:00 Intro

0:35 Tom Hopkins: Mastering the Art of Selling

2:07 Importance of Learning and Practising

2:56 Persistence Beats Resistance

3:46 Wrap Up

4:13 Outro

To learn more about our Coaching Program that is seriously growing our Customers sales: https://strongersalesteams.com/program/

To book a time to Meet with Ben directly: https://strongersalesteams.com/strategy/

This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.