Episode 17 - Why and how ‘losing 4lbs of belly fat in 14 days’ is a marketing lie

Update: 2024-10-15

Description

In this episode I'm covering why and how the claim ‘Lose 4lbs of Belly Fat in 14 Days' is misleading, dangerous, and frankly… BS.

Having seen this in a marketing campaign on social and then having a client relay the numbers back to me, it got me riled.

So strap in and I'll take you through why it is rubbish and how the methods used create an illusion of losing belly fat.

Comments

In Channel

Episode 21 - 'The Keepers': Supplements Worth Considering

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Episode 20 - When Energy Dips, Everything Slips

2025-11-0619:13

Episode 19 - Help! I fell like I've hit a brick wall

2025-10-2313:35

Episode 18 - What everyday food contains more calories than we might imagine?

2025-10-1611:43

Episode 17 - Why and how ‘losing 4lbs of belly fat in 14 days’ is a marketing lie

2024-10-1512:51

Episode 16 - Why Walking is the best 'hack'

2024-10-0128:59

Episode 15 - Patience is a Virtue

2024-09-2415:26

Episode 14 - 'Fat is not a feeling'

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Episode 13 - 'The All or Nothing' Mentality

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Episode 12 - In conversation with Caroline

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Episode 11 - 'The power of your alter-ego' and other conversations

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Episode 10 - 'The best breakfast for fat loss' and other conversations

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Episode 9 - 'How to know when to rest up' and other conversations

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Episode 8 - How to get more protein into your diet and other conversations

2024-07-0940:44

Episode 7 - 'I hate feeling 'difficult' when I eat with family and friends' and other conversations

2024-07-0231:04

Episode 6 - 'I need help with afternoon snacking. Willpower alone won't cut it' and other conversations

2024-06-2538:07

Episode 5 - I'm stuck in limboland, how can I get out? and other conversations

2024-06-1828:59

Episode 4 - 'I'm just not very disciplined' and other conversations

2024-06-1141:51

Episode 3 - Dealing with a 'F*ck it' Mentality and other conversations

2024-06-0424:17

Episode 2 - How to navigate the frustrating ups and downs of progress and other conversations

2024-05-2819:47

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Episode 17 - Why and how ‘losing 4lbs of belly fat in 14 days’ is a marketing lie

Katy Harkness - founder of Play Fitness and Coaching

#box-pro-ellipsis-176316905008920{-webkit-line-clamp:2;}Episode 17 - Why and how ‘losing 4lbs of belly fat in 14 days’ is a marketing lie

Episode 17 - Why and how ‘losing 4lbs of belly fat in 14 days’ is a marketing lie

Katy Harkness - founder of Play Fitness and Coaching

Episode 17 - Why and how ‘losing 4lbs of belly fat in 14 days’ is a marketing lie