HIGHLIGHTS

02:39 Setting a goal early in life to achieve success and hustling to make a buck

08:37 Healthy eating and solving the challenges of access 

14:59 Targeting convenience: Popularizing healthy eating through Instagram 

17:05 Trifecta's goal is to become the Peloton of nutrition 

18:48 Customer success: Quantifying calories and macros help achieve ideal weight 
 

QUOTES

14:52 "We specifically wanted to target the actual problem, which was convenience. Because, you know, I'm a capitalist. I think the only way we're going to outcompete McDonald's is beating them in the marketplace."

15:37 "Instagram has been great for us because it showcases people with amazing physiques all day long. It's like a never-ending magazine... I know people that hate us weekly but they scroll through Instagram all day. It's the exact same thing. And we've just really used that to make healthy eating popular." 

17:08 "We want to be like the Peloton of nutrition where we have the hard good, which is the food that comes directly to your door, we're going to start selling... a whole bunch of stuff that are different physical good tools to help people eat healthy, and then we also have the nutrition platform." 

20:32 "If you're looking for the AirPods piece, all we care about is customer success. And we found that if we can help people quantify the amount of calories and macros they're eating... they ultimately end up achieving a weight that they can sustain for the rest of their lives."

21:51 "It's mind, body, and social. Those are the three things for our logo that, if you get the right mindset, you educate yourself, and you turn this into a lifestyle, it will end up affecting your body and your social life in ways that you have not been able to imagine."

Learn more about Greg in the links below:

• LinkedIn - https://www.linkedin.com/in/gregconnolly/
• Website - https://www.trifectanutrition.com/

Find out more about Steve and TIDAL by visiting the links below:

• LinkedIn - https://www.linkedin.com/in/stevenwschmidt/
• Website - https://www.risewithtidal.com/