Episode 8 - Create Remarkable Content At Scale with Kappes “Kap” Chatfield (Part 2)
Episode 8 - Create Remarkable Content At Scale with Kappes “Kap” Chatfield (Part 2)Description
HIGHLIGHTS
02:03 Helping B2B customers be the show, not the commercial
08:34 Video: A marketing and sales tool to provide genuine value
13:55 Video is the closest to face-to-face interaction available today
17:06 Deceitful marketing preys on people into buying
19:20 Music, Gary Vee as the best marketer & Grant Cardone as manipulative but influential anyway
24:57 Revenue targets for 2021 and where the company will be in 3 years
QUOTES
03:55 "A show, while a commercial repels an audience, shows build audiences. And shows build trust. And shows hold people... they hold their attention captive. And that is how you're able to build relationship with people over time is by winning their trust."
10:54 "Marketing builds a bridge for sales to travel over. So the thing about when you're so focused on the tactics, you forget that you're dealing with human beings."
12:56 "When I create content and do marketing, I ask myself, hey, if I was the one receiving this, what would be my initial reaction? Would I see through like, hey, this is a pseudo value proposition."
25:39 "Rveal Media is our B2B marketing arm, we'll have another CEO... we'll have Rveal films up and running, that'll be our documentary slash film production arm... We'll have another company up and running, it's called Video Scale."
Learn more about Kap in the links below:
- LinkedIn - https://www.linkedin.com/in/kapchatfield/
Find out more about Steve and TIDAL by visiting the links below:
- LinkedIn - https://www.linkedin.com/in/stevenwschmidt/
- Website - https://www.risewithtidal.com/
United States
