Episode #22 - How To Know When It's Time to Rebrand
Description
How do you know when it’s the right time to rebrand a 50-year old manufacturing business?
- When you no longer make the thing that’s part of your company name
- When prospects are confused right from the get go
- When your name is too long and not memorable
- When your logo and identity look old and outdated
Gary Bales, President of Aurora Boardworks, answers all your questions in this episode of the Manufacturing Masters Podcast.
"As a leader, it's ok to admit you don't know what you're doing–hire people you trust and take the next right step.” –Gary Bales
Gary gets REBRAND-real about:
1. the thought process that goes into pulling the trigger on a rebrand
2. how much to include your team in the decision making
3. how to overcome the fear of “what if this doesn’t work?”
4. trusting the team you hire to guide you through the process
And, as an Engineer, Gary talks about embracing change and balancing your left-brain analytics and risk management and your right-brain creative vision and intuition.
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